Transform your CEO's Expertise into Engaging Content

Build Awareness, Trust, and Credibility at Scale with our Founder-Led Marketing Programs for B2B Fintechs and Financial Services.

B2B Startups that trust us:

Before vs After Founder-Led Marketing

Old Way

  • You lack visibility and awareness in your market

  • Poor lead quality

  • Building trust & credibility with customers is crucial, but you lack a systematized way to do it

  • You know that video is important and competitors are doing it, but you don't have a way to do it consistently

  • Your current lead channels are becoming less efficient and profitable

New Way

  • Prospects know about you long before they talk to sales

  • You have a predictable stream of high-intent, high-quality leads knocking on your door every month

  • You're building trust & credibility at scale that makes you to go-to option in your market

  • You're effortlessly producing new video content every month that builds customer trust

  • You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC

Leading Founder-CEOs believe in Founder-Led Marketing

Chris Walker, Founder of Refine Labs, on Founder-Led Marketing Show

Peter Caputa, CEO at Databox, on Founder-Led Marketing Show

Pricing

Seed

Best for early-stage founders/CEOs/execs

CHF 3'900
per month/founder

Content
8x LinkedIn Posts / Month (Text/Image)
Distribution
Personal LinkedIn Profile
LinkedIn Company Page
Team
Dedicated Director of Demand Gen
Dedicated Copywriter
Also Included
Bi-Weekly Content Interview
LinkedIn Network Growth
Channel & Profile Optimization
Content Coaching
Content Library
Resource Hub
Bi-Weekly Strategy Calls
Monthly Reports

Growth

Best for growth-stage founders/CEOs/execs

CHF 7'900
per month/founder

Content
8x LinkedIn Posts / Month (Text/Image)
8x LinkedIn Videos / Month
LinkedIn Ads based on Best-Performers
Distribution
Personal LinkedIn Profile
LinkedIn Company Page
YouTube Channel
Targeted LinkedIn Ads (ad budget not included)
Team
Dedicated Director of Demand Gen
Dedicated Copywriter
Dedicated Video Editor
Dedicated Performance Marketer
Also Included
Weekly Content Interview
Linkedin Network Growth
Channel & Profile Optimization
Content Coaching
Content Library
Resource Hub
Weekly Strategy Calls
Monthly Reports

Growth Sprints

Best for growth-stage B2B startups

starts at CHF 5'000
per month

Advising and execution
weekly or bi-weekly calls
Fractional Individual Contributor
Scope of expertise
Content Programs
Growth channels
GTM strategy
Research
Linkedin (organic, ads, sales navigator)
Hubspot & Martech tool stack, Clay
AI, Automation, No-Code

Who's behind KISS Marketing

Hey there, I'm Benjamin Spring.

As the former head of digital marketing at GenTwo, a successful Swiss fintech that grew from 13 to over 100 employees during my tenure, I have firsthand experience in the financial and tech markets and a deep understanding of what works and what doesn't when it comes to go-to-market strategies and growth.Following closely the startup ecosystem, I realized that most companies don't have the resources or know-how to leverage founder-led marketing on top of their existing marketing programs. That's why I created KISS Marketing – to provide a new and very effective growth channel.If this sounds like what you're looking for, book a call with me, and let's discuss how KISS Marketing can help you achieve your growth goals.

Want to learn how you can leverage Founder-Led Marketing?